Perception (Week 2)

In this week we were learning about perception. To start this week off we first looked at Buyer behaviourBuyer behaviour consists of the buyers black box which is split in to to the buyers characteristics and the buyer decision process. There is also a stimuli which influences the buyer to purchase the products, there are two main stimuli the first is the marketing stimuli which consists of the 4p’s...price, place, product and promotion(this stimuli can be controlled).and the other stimuli consists of influences such as...
econimic,technological,political and social factors which cant be controlled by the company that is advertising. All of the before react upon the buyers response which consists of product choice, brand choice, dealer choice, retailer choice purchase timing, purchase frequency and purchase amount. http://tutor2u.net/business/marketing/buying_stimulus_model.asp We also learned that there are five main thought processes that occur when it come to purchasing a good. These consist of
1.Need recognition
2.Information
3.Evaluate alternatives
4.Purchase decision
5.Post purchase behaviour
(Only when an impulse buy is made do these five factors not apply)
We also learned about the way in which the five main senses...

1.touch
2.taste
3.smell
4.sight
5.sound




each affecting our choice on what we purchase. We found out that we are perceptible to up to 2 million pieces of information per second and that the information gets filtered down to 134 of which we take notice of.







The way in which the sences are used are to attract a certain target audience is that the people doing the advertising use certain sounds and visual images that will then appeal to the target audience we also found out that an adverts target audience can change just by the backing track that accompanies the advert.