Gender responce to advertising

Today’s lesson was a right laugh we started off the lesson by being shown 14 different adverts from magazines. After we had seen all of the adverts we were then asked to recall as many as possible personally I found it easier to remember the adverts that had less going on in them and were not overcrowded. Then we went through each advert in the class and asked how many males and how many females remembered each one, by doing this we could see the difference in what adverts the males remembered when compared to the adverts the females remembered.

Tommy hilfiger beyonce star advert

The advert in which similar numbers of both males and females remembered was the Tommy Hilfiger advert for true star which contained Beyonce, one possible explanation on why this is the most remembered advert is because of its celebrity endorsement. Upon asking the question to the class on how they remembered this advert we found that some people remembered the layout of the text in which it goes in a pyramid shape. Another conclusion that we came up with in class was that men preferred adverts to be simple and contain bold colours and having Free on them also gets our attention, whereas women prefer to have an advert that has more going on and if it provokes them to think about the advert and what it is advertising they are more likely to remember it I.e. the strawberry patch on the cow Why? Quite logical really strawberry milk…
but by the time they have figured it out men will more than likely have forgot it or moved on to something more simple.

Overall conclusions

Keep it simple - pictures rather than words

Bold colours - get attention

Celebrities - help people remember an advert more

Background - always be able to distinguish between the figure and foreground.

the two adverts below show the difference in advertising to men and women the male advert is simple and has the product bigger than the text so they know straight away what it is being advertised to them, whereas the women advert consentrates more on the text as opposed to the product this is because there is a meaning behind it and women are more inquisitive and want to find out the story then look at what it is advertising.

Male advert

Female advert

The next thing we did was we repeated the test again which was silly because we knew the second time round what we was doing so mostly everyone was going to cheat by writing down the answers J
Second time around however we just looked at male adverts. We found that it is easy to distinguish between the background and the fore ground so it makes it blatantly obvious what they are advertising which keeps it simple, we also noticed the uses of dark colours which gave the adverts a more moody overtone which is what men prefer.
The third test was exactly the same but with women’s adverts, most of the adverts that were shown had a meaning behind them that they could look into, we also found that there was a lot of block colour used to catch their attention and there was a lot more celebrity endorsed product which also helps get their attention and keep it.