I am Kent Brockman 
In case you are wondering what this means it means that i am an ENTP encase your wondering this is a Simpson’s character test which is based on the Myers-Briggs Type Indicator. The Myers-Briggs Type Indicator (MBTI) assessment is a psychometric questionnaire designed to measure psychological preferences in how people perceive the world and make decisions.In week 5 we looked at personality and self conceptPersonality is a person’s unique make up, which consistently influences the way the person responds to his or her environmentSelf-concept is the beliefs a person holds about his or her own attributes & how he or she evaluates those qualities Solomon, 1999. Self concept is also made up of 3 parts…
Self image- the kind of person we think we are at this point in time.
Ideal self- the kind of person i aspire to be like. I.e. I aspire to look like David Beckham
Self esteem- how much you like yourself i.e. the gap between self image and ideal self generally when you are younger there I a bigger difference between self image and ideal self but as you become more mature that gap generally deteriorates. We also learned about Self concept, this is how a person regards there own attributes and how they would evaluate them.
In case you are wondering what this means it means that i am an ENTP encase your wondering this is a Simpson’s character test which is based on the Myers-Briggs Type Indicator. The Myers-Briggs Type Indicator (MBTI) assessment is a psychometric questionnaire designed to measure psychological preferences in how people perceive the world and make decisions.In week 5 we looked at personality and self conceptPersonality is a person’s unique make up, which consistently influences the way the person responds to his or her environmentSelf-concept is the beliefs a person holds about his or her own attributes & how he or she evaluates those qualities Solomon, 1999. Self concept is also made up of 3 parts…
Self image- the kind of person we think we are at this point in time.
Ideal self- the kind of person i aspire to be like. I.e. I aspire to look like David Beckham
Self esteem- how much you like yourself i.e. the gap between self image and ideal self generally when you are younger there I a bigger difference between self image and ideal self but as you become more mature that gap generally deteriorates. We also learned about Self concept, this is how a person regards there own attributes and how they would evaluate them.
This is good because you can see how a person feels/regards themselves in there own mind it is a good indicator to use when looking at how to market a product to them because if they have a low regard for themselves and their attributes they may have a low self image and we can choose products to advertise to them to increase their own self concept.Looking at an advert we can determine overall who it is aimed at and how it uses the people/product to aim at that specific group. An example of this that was used in class was the malteaser’s advert.
the malteaser's advert
As you can see the advert targets its self more towards the women who may be loosing weight or just generally worry about their weight. You can tell this by the way it displays how many calories are in the packet and the whole I don’t feel naughty so I will do something outrageous campaign ties in to the product being not that bad for you, and the fact that the advert is a conversation between two women clearly suggests that the product is for women.
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